Message

Messages in this forum are definitions & explanations of dt terms, linked to each other.

Message

Postby The management » Wed May 18, 2005 8:57 pm

A message is a course of action—physical or symbolic—taken by a party in order to change another’s beliefs or preferences.

The effectiveness of a message depends on five factors.

(1) The reasons it gives for the desired change in preferences or beliefs;

(2) The evidence it gives to support those reasons;

(3) Its comprehensibility by the recipient;

(4) The appropriateness of its emotional tone;

(5) Its coordination between all units belonging to the sender.
The Management,
DILEMMAS GALORE
The management
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