A party faces a persuasion dilemma when it cannot persuade another to accept its position because the other prefers the threatened future.
More precisely, A faces a persuasion dilemma with respect to B if it is incompatible with B, yet B prefers the threatened future (t) to every future in A’s position. A’s dilemma is whether to adapt to this by making itself compatible with B, or whether to try to change it by making B prefer some future in its (A’s) position to t. To eliminate this dilemma without compromising its position it must be inspired by positive feelings toward B in order to improve its offer and/or be inspired by negative feelings to worsen its threat.
